{"id":8940,"date":"2025-10-31T14:51:16","date_gmt":"2025-10-31T17:51:16","guid":{"rendered":"https:\/\/casadoseguro.org.br\/?p=8940"},"modified":"2025-11-03T15:29:27","modified_gmt":"2025-11-03T18:29:27","slug":"sustentabilidade-deixou-de-ser-marketing-e-virou-sobrevivencia-avalia-executiva-da-bradesco-seguros","status":"publish","type":"post","link":"https:\/\/casadoseguro.org.br\/es\/sustentabilidade-deixou-de-ser-marketing-e-virou-sobrevivencia-avalia-executiva-da-bradesco-seguros\/","title":{"rendered":"Sustentabilidade deixou de ser marketing e virou sobreviv\u00eancia, avalia executiva da Bradesco Seguros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8940\" class=\"elementor elementor-8940\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc5834 e-con-full she-header-yes she-header-transparent-yes e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no 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elementor-widget-jkit_post_featured_image\" data-id=\"7e2a627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module___6ac55ec7ecb5f\" ><div class=\"post-featured-image \"><a href=\"https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade.jpg\"><img decoding=\"async\" width=\"800\" height=\"376\" src=\"https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade.jpg 1804w, https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade-300x141.jpg 300w, https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade-768x361.jpg 768w, https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade-1536x721.jpg 1536w, https:\/\/casadoseguro.org.br\/wp-content\/uploads\/2025\/10\/Ivani-de-Andrade-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea1586 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"bea1586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sustentabilidade deixou de ser marketing e virou sobreviv\u00eancia, avalia executiva da Bradesco Seguros<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560ff5f wpr-post-info-align-left elementor-widget elementor-widget-wpr-post-info\" data-id=\"560ff5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span class=\"wpr-post-info-text\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg><\/span><span>31\/10\/2025<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3d26a elementor-widget elementor-widget-video\" data-id=\"7b3d26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=v17u8q7r0xM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9cfcd elementor-widget elementor-widget-text-editor\" data-id=\"2d9cfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">A cada tempestade, o Brasil testa os limites de sua capacidade de resposta. As enchentes que devastaram o Rio Grande do Sul, em 2024, se transformaram na\u00a0maior opera\u00e7\u00e3o de assist\u00eancia da hist\u00f3ria do setor securit\u00e1rio brasileiro, com volume de indeniza\u00e7\u00f5es superior a\u00a0R$ 100 milh\u00f5es\u00a0apenas da <strong>Bradesco Seguros<\/strong>. Em meio \u00e0 destrui\u00e7\u00e3o, uma quest\u00e3o ganha for\u00e7a: como transformar o seguro em instrumento de resili\u00eancia clim\u00e1tica num pa\u00eds que ainda n\u00e3o se planeja para desastres que se repetem com frequ\u00eancia?\u200b<\/p>\n<p>&#8220;O nosso trabalho come\u00e7a muito antes do desastre. O antes, o durante e o depois fazem parte da rotina de quem quer proteger pessoas e patrim\u00f4nios&#8221;, enfatiza\u00a0<strong>Ivani Benazzi de Andrade<\/strong>, superintendente de Sustentabilidade da Bradesco Seguros. Segundo ela, o primeiro passo \u00e9 sempre o da preven\u00e7\u00e3o. \u201cNo Brasil, a expans\u00e3o dos seguros ainda \u00e9 baixa. As pessoas n\u00e3o compreendem o quanto \u00e9 importante ter prote\u00e7\u00e3o, seja de vida, seja residencial. A conscientiza\u00e7\u00e3o \u00e9 parte do cuidado preventivo.\u201d<\/p>\n<p>Entre as a\u00e7\u00f5es, Ivani destaca programas de\u00a0educa\u00e7\u00e3o em seguros, escrit\u00f3rios de orienta\u00e7\u00e3o a clientes e servi\u00e7os de\u00a0<em>checkup<\/em> residencial, que monitoram riscos el\u00e9tricos, hidr\u00e1ulicos e estruturais. \u201cQuando voc\u00ea cuida do seu patrim\u00f4nio, n\u00e3o est\u00e1 apenas garantindo o seguro, mas prev\u00ea o risco de perda total\u201d, explica.<\/p>\n<p>Mas \u00e9 durante as crises que a <strong>Bradesco Seguros<\/strong> coloca \u00e0 prova sua capacidade de resposta. Em menos de uma semana ap\u00f3s o in\u00edcio das enchentes no Sul, a seguradora recebeu\u00a0mais de 400 chamados emergenciais\u00a0e acionou\u00a0sua 45\u00aa Opera\u00e7\u00e3o de Tratamento de Sinistros, mobilizando equipes, guinchos e apoio log\u00edstico em cidades como\u00a0Caxias do Sul, Santa Cruz do Sul, S\u00e3o Leopoldo e Porto Alegre. &#8221;\u00a0Nosso esfor\u00e7o \u00e9 eliminar a burocracia e liberar os recursos com rapidez. Quando a vida de uma fam\u00edlia est\u00e1 debaixo d&#8217;\u00e1gua, o tempo de indeniza\u00e7\u00e3o \u00e9 o que define o recome\u00e7o&#8221;\u00a0, explica Ivani.\u200b<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0d427 elementor-widget elementor-widget-video\" data-id=\"1f0d427\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=UceVoUVyHMc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae1fe elementor-widget elementor-widget-text-editor\" data-id=\"65ae1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O processo p\u00f3s-evento inclui acompanhamento de assist\u00eancia e assessoria financeira. A empresa tamb\u00e9m integrou campanhas com a\u00a0<strong>Defesa Civil<\/strong> e a <strong>Europ Assistance<\/strong>, enviando \u00e1gua, colch\u00f5es e suprimentos \u00e0s regi\u00f5es atingidas. A opera\u00e7\u00e3o ga\u00facha se soma a uma frente crescente de emerg\u00eancias: desde 2015, o grupo realizou\u00a045 opera\u00e7\u00f5es especiais\u00a0para enfrentar cat\u00e1strofes naturais no Brasil.\u200b<\/p>\n<p>A alta frequ\u00eancia desses eventos j\u00e1 formou o portf\u00f3lio do grupo. De acordo com o\u00a0Relat\u00f3rio Integrado 2024, mais de\u00a0<strong>R$ 170 milh\u00f5es foram pagos em indeniza\u00e7\u00f5es<\/strong> clim\u00e1ticas\u00a0apenas no \u00faltimo ano. O impacto econ\u00f4mico \u00e9 gigantesco: o setor estima preju\u00edzos globais de\u00a0R$ 1,9 trilh\u00e3o em 2024, sendo o Brasil respons\u00e1vel por R$ 32,8 bilh\u00f5es em perdas \u2014 dos quais menos de 10% foram segurados.\u200b<\/p>\n<p>Para enfrentar essa nova era clim\u00e1tica, Ivani defende que sustentabilidade e seguros caminhem juntos. &#8220;As mudan\u00e7as clim\u00e1ticas est\u00e3o afetando a agricultura, a sa\u00fade, a alimenta\u00e7\u00e3o, o trabalho e a economia. N\u00e3o se trata apenas de reconstruir o que se perdeu, mas de compensar como\u00a0vivemos&#8221;, diz.<\/p>\n<p>A <strong>Bradesco Seguros<\/strong>, uma empresa de m\u00faltiplos ramos que atua em\u00a0vida, sa\u00fade e patrim\u00f4nio, vem ampliando o uso de\u00a0dados de georreferenciamento\u00a0e\u00a0intelig\u00eancia clim\u00e1tica\u00a0para antecipar riscos e ajustar coberturas regionais. No mercado, a companhia tamb\u00e9m aposta em novos modelos de produtos sustent\u00e1veis, integrando metas de ESG \u00e0 sua governan\u00e7a.<\/p>\n<p>&#8220;Sustentabilidade n\u00e3o \u00e9 mais pol\u00edtica de <em>marketing<\/em>, \u00e9 estrat\u00e9gia de sobreviv\u00eancia.\u00a0Todas as empresas \u2014 pequenas, m\u00e9dias ou grandes \u2014 precisam incorpor\u00e1-la em suas decis\u00f5es. \u00c9 assim que se cria um sistema de prote\u00e7\u00e3o que realmente funciona&#8221;, conclui Ivani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446204b elementor-widget elementor-widget-heading\" data-id=\"446204b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sobre a Casa do Seguro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144d1a2 elementor-widget elementor-widget-text-editor\" data-id=\"144d1a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sustentabilidade \u00e9 a espinha dorsal da \u201cC<strong>asa do Seguro<\/strong>\u201d, iniciativa in\u00e9dita da <strong>CNseg<\/strong> (Confedera\u00e7\u00e3o Nacional das Seguradoras) para inserir o setor nas discuss\u00f5es da COP30, a Confer\u00eancia das Na\u00e7\u00f5es Unidas sobre Mudan\u00e7as Clim\u00e1ticas, que ser\u00e1 realizada em Bel\u00e9m (PA).<\/p>\n<p>Al\u00e9m da programa\u00e7\u00e3o de conte\u00fado, a \u201c<strong>Casa do Seguro<\/strong>\u201d promover\u00e1 iniciativas de responsabilidade social, prestigiando a economia e a m\u00e3o de obra locais. O projeto \u00e9 ambientalmente respons\u00e1vel e foi desenvolvido dentro dos conceitos de evento neutro e res\u00edduo zero, prevendo ainda uso eficiente de \u00e1gua e energia.<\/p>\n<p>Com o apoio de seus empoderadores \u2013<a href=\"https:\/\/www.allianz.com.br\/\">Allianz<\/a>,\u00a0<a href=\"https:\/\/axa.com.br\/\">AXA<\/a>,\u00a0<a href=\"https:\/\/www.bbseguros.com.br\/\">BB Seguros<\/a>,\u00a0<a href=\"https:\/\/www.bradescoseguros.com.br\/clientes\">Bradesco Seguros<\/a>,\u00a0<a href=\"https:\/\/www.caixaseguridade.com.br\/Paginas\/default.aspx\">Caixa Seguridade<\/a>,\u00a0<a href=\"https:\/\/www.mapfre.com.br\/para-voce\/\">MAPFRE<\/a>,\u00a0<a href=\"https:\/\/www.marsh.com\/pt-br\/locations\/brazil.html\">Marsh McLennan<\/a>,\u00a0<a href=\"https:\/\/www.portoseguro.com.br\/\">Porto<\/a>,\u00a0<a href=\"https:\/\/www.prudential.com.br\/\">Prudential<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.tokiomarine.com.br\/\">Tokio Marine<\/a>\u00a0\u2013\u00a0 a Casa funcionar\u00e1 em 1,6 mil m\u00b2 de \u00e1rea \u00fatil, acomodando plen\u00e1ria com 100 lugares, seis salas de reuni\u00e3o,\u00a0<em>business lounges,<\/em>\u00a0est\u00fadio para grava\u00e7\u00e3o de podcasts, sala de imprensa, espa\u00e7o de conviv\u00eancia e \u00e1rea para exposi\u00e7\u00f5es art\u00edsticas e apresenta\u00e7\u00f5es culturais.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c9f2e elementor-widget elementor-widget-heading\" data-id=\"34c9f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">COMPARTILHE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af7c25 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6af7c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c284426 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c284426\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40a4e premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"3c40a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-list\" data-page=\"8940\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/de-belem-a-cop31-casa-do-seguro-lanca-forca-tarefa-global-de-resiliencia-climatica\/\" target=\"_blank\">\n\t\t\t\tDe Bel\u00e9m \u00e0 COP31: Casa do Seguro lan\u00e7a for\u00e7a-tarefa global de resili\u00eancia clim\u00e1tica\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>21\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/cnseg-lanca-solucao-conformidade-socioambiental-para-o-seguro-rural\/\" target=\"_blank\">\n\t\t\t\tCNseg lan\u00e7a solu\u00e7\u00e3o Conformidade Socioambiental para o Seguro Rural\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>21\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/como-o-seguro-rural-pode-transformar-o-agro-diante-da-crise-climatica\/\" target=\"_blank\">\n\t\t\t\tComo o seguro rural pode transformar o agro diante da crise clim\u00e1tica?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>20\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/avanco-das-praticas-regenerativas-abre-caminho-para-seguros-rurais-mais-personalizados\/\" target=\"_blank\">\n\t\t\t\tAvan\u00e7o das pr\u00e1ticas regenerativas abre caminho para seguros rurais mais personalizados\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>20\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/do-risco-ao-planejamento-como-seguros-ciencia-e-municipios-estao-moldando-a-resiliencia-climatica\/\" target=\"_blank\">\n\t\t\t\tDo risco ao planejamento: como seguros, ci\u00eancia e munic\u00edpios est\u00e3o moldando a resili\u00eancia clim\u00e1tica\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>19\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/seguros-infraestrutura-e-natureza-os-caminhos-para-fortalecer-a-resiliencia-urbana-na-america-latina\/\" target=\"_blank\">\n\t\t\t\tSeguros, infraestrutura e natureza: os caminhos para fortalecer a resili\u00eancia urbana na Am\u00e9rica Latina\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>19\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/cop30-cnseg-lanca-ferramenta-regionalizada-contra-risco-de-inundacao\/\" target=\"_blank\">\n\t\t\t\tCOP30: CNseg lan\u00e7a ferramenta regionalizada contra risco de inunda\u00e7\u00e3o\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>19\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/do-financiamento-a-adaptacao-o-papel-estrategico-do-seguro-na-nova-agenda-da-infraestrutura-brasileira\/\" target=\"_blank\">\n\t\t\t\tDo financiamento \u00e0 adapta\u00e7\u00e3o: o papel estrat\u00e9gico do seguro na nova agenda da infraestrutura brasileira\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>18\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/inovacao-e-peca-chave-para-adaptacao-climatica-e-avanco-do-mercado-de-carbono\/\" target=\"_blank\">\n\t\t\t\tInova\u00e7\u00e3o \u00e9 pe\u00e7a chave para adapta\u00e7\u00e3o clim\u00e1tica e avan\u00e7o do mercado de carbono\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>18\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"10\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/casadoseguro.org.br\/es\/como-a-parceria-entre-cooperativas-e-seguros-prepara-o-brasil-para-enfrentar-desastres-climaticos\/\" target=\"_blank\">\n\t\t\t\tComo a parceria entre cooperativas e seguros prepara o Brasil para enfrentar desastres clim\u00e1ticos\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>17\/11\/2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>31\/10\/2025 A cada tempestade, o Brasil testa os limites de sua capacidade de resposta. As enchentes que devastaram o Rio Grande do Sul, em 2024, se transformaram na\u00a0maior opera\u00e7\u00e3o de assist\u00eancia da hist\u00f3ria do setor securit\u00e1rio brasileiro, com volume de indeniza\u00e7\u00f5es superior a\u00a0R$ 100 milh\u00f5es\u00a0apenas da Bradesco Seguros. Em meio \u00e0 destrui\u00e7\u00e3o, uma quest\u00e3o ganha for\u00e7a: como transformar o seguro em instrumento de resili\u00eancia clim\u00e1tica num pa\u00eds que ainda n\u00e3o se planeja para desastres que se repetem com frequ\u00eancia?\u200b &#8220;O nosso trabalho come\u00e7a muito antes do desastre. O antes, o durante e o depois fazem parte da rotina de quem quer proteger pessoas e patrim\u00f4nios&#8221;, enfatiza\u00a0Ivani Benazzi de Andrade, superintendente de Sustentabilidade da Bradesco Seguros. Segundo ela, o primeiro passo \u00e9 sempre o da preven\u00e7\u00e3o. \u201cNo Brasil, a expans\u00e3o dos seguros ainda \u00e9 baixa. As pessoas n\u00e3o compreendem o quanto \u00e9 importante ter prote\u00e7\u00e3o, seja de vida, seja residencial. A conscientiza\u00e7\u00e3o \u00e9 parte do cuidado preventivo.\u201d Entre as a\u00e7\u00f5es, Ivani destaca programas de\u00a0educa\u00e7\u00e3o em seguros, escrit\u00f3rios de orienta\u00e7\u00e3o a clientes e servi\u00e7os de\u00a0checkup residencial, que monitoram riscos el\u00e9tricos, hidr\u00e1ulicos e estruturais. \u201cQuando voc\u00ea cuida do seu patrim\u00f4nio, n\u00e3o est\u00e1 apenas garantindo o seguro, mas prev\u00ea o risco de perda total\u201d, explica. Mas \u00e9 durante as crises que a Bradesco Seguros coloca \u00e0 prova sua capacidade de resposta. Em menos de uma semana ap\u00f3s o in\u00edcio das enchentes no Sul, a seguradora recebeu\u00a0mais de 400 chamados emergenciais\u00a0e acionou\u00a0sua 45\u00aa Opera\u00e7\u00e3o de Tratamento de Sinistros, mobilizando equipes, guinchos e apoio log\u00edstico em cidades como\u00a0Caxias do Sul, Santa Cruz do Sul, S\u00e3o Leopoldo e Porto Alegre. &#8221;\u00a0Nosso esfor\u00e7o \u00e9 eliminar a burocracia e liberar os recursos com rapidez. Quando a vida de uma fam\u00edlia est\u00e1 debaixo d&#8217;\u00e1gua, o tempo de indeniza\u00e7\u00e3o \u00e9 o que define o recome\u00e7o&#8221;\u00a0, explica Ivani.\u200b https:\/\/www.youtube.com\/watch?v=UceVoUVyHMc O processo p\u00f3s-evento inclui acompanhamento de assist\u00eancia e assessoria financeira. A empresa tamb\u00e9m integrou campanhas com a\u00a0Defesa Civil e a Europ Assistance, enviando \u00e1gua, colch\u00f5es e suprimentos \u00e0s regi\u00f5es atingidas. A opera\u00e7\u00e3o ga\u00facha se soma a uma frente crescente de emerg\u00eancias: desde 2015, o grupo realizou\u00a045 opera\u00e7\u00f5es especiais\u00a0para enfrentar cat\u00e1strofes naturais no Brasil.\u200b A alta frequ\u00eancia desses eventos j\u00e1 formou o portf\u00f3lio do grupo. De acordo com o\u00a0Relat\u00f3rio Integrado 2024, mais de\u00a0R$ 170 milh\u00f5es foram pagos em indeniza\u00e7\u00f5es clim\u00e1ticas\u00a0apenas no \u00faltimo ano. O impacto econ\u00f4mico \u00e9 gigantesco: o setor estima preju\u00edzos globais de\u00a0R$ 1,9 trilh\u00e3o em 2024, sendo o Brasil respons\u00e1vel por R$ 32,8 bilh\u00f5es em perdas \u2014 dos quais menos de 10% foram segurados.\u200b Para enfrentar essa nova era clim\u00e1tica, Ivani defende que sustentabilidade e seguros caminhem juntos. &#8220;As mudan\u00e7as clim\u00e1ticas est\u00e3o afetando a agricultura, a sa\u00fade, a alimenta\u00e7\u00e3o, o trabalho e a economia. N\u00e3o se trata apenas de reconstruir o que se perdeu, mas de compensar como\u00a0vivemos&#8221;, diz. A Bradesco Seguros, uma empresa de m\u00faltiplos ramos que atua em\u00a0vida, sa\u00fade e patrim\u00f4nio, vem ampliando o uso de\u00a0dados de georreferenciamento\u00a0e\u00a0intelig\u00eancia clim\u00e1tica\u00a0para antecipar riscos e ajustar coberturas regionais. No mercado, a companhia tamb\u00e9m aposta em novos modelos de produtos sustent\u00e1veis, integrando metas de ESG \u00e0 sua governan\u00e7a. &#8220;Sustentabilidade n\u00e3o \u00e9 mais pol\u00edtica de marketing, \u00e9 estrat\u00e9gia de sobreviv\u00eancia.\u00a0Todas as empresas \u2014 pequenas, m\u00e9dias ou grandes \u2014 precisam incorpor\u00e1-la em suas decis\u00f5es. \u00c9 assim que se cria um sistema de prote\u00e7\u00e3o que realmente funciona&#8221;, conclui Ivani. Sobre a Casa do Seguro A sustentabilidade \u00e9 a espinha dorsal da \u201cCasa do Seguro\u201d, iniciativa in\u00e9dita da CNseg (Confedera\u00e7\u00e3o Nacional das Seguradoras) para inserir o setor nas discuss\u00f5es da COP30, a Confer\u00eancia das Na\u00e7\u00f5es Unidas sobre Mudan\u00e7as Clim\u00e1ticas, que ser\u00e1 realizada em Bel\u00e9m (PA). Al\u00e9m da programa\u00e7\u00e3o de conte\u00fado, a \u201cCasa do Seguro\u201d promover\u00e1 iniciativas de responsabilidade social, prestigiando a economia e a m\u00e3o de obra locais. O projeto \u00e9 ambientalmente respons\u00e1vel e foi desenvolvido dentro dos conceitos de evento neutro e res\u00edduo zero, prevendo ainda uso eficiente de \u00e1gua e energia. Com o apoio de seus empoderadores \u2013Allianz,\u00a0AXA,\u00a0BB Seguros,\u00a0Bradesco Seguros,\u00a0Caixa Seguridade,\u00a0MAPFRE,\u00a0Marsh McLennan,\u00a0Porto,\u00a0Prudential\u00a0e\u00a0Tokio Marine\u00a0\u2013\u00a0 a Casa funcionar\u00e1 em 1,6 mil m\u00b2 de \u00e1rea \u00fatil, acomodando plen\u00e1ria com 100 lugares, seis salas de reuni\u00e3o,\u00a0business lounges,\u00a0est\u00fadio para grava\u00e7\u00e3o de podcasts, sala de imprensa, espa\u00e7o de conviv\u00eancia e \u00e1rea para exposi\u00e7\u00f5es art\u00edsticas e apresenta\u00e7\u00f5es culturais. COMPARTILHE Solidariedade, inova\u00e7\u00e3o e prop\u00f3sito: conhe\u00e7a o trip\u00e9 que guia a nova sustentabilidade \u2022 31\/10\/2025 Sustentabilidade no centro da estrat\u00e9gia: como a Bradesco Seguros se prepara para um futuro mais resiliente \u2022 31\/10\/2025 Sustentabilidade deixou de ser marketing e virou sobreviv\u00eancia, avalia executiva da Bradesco Seguros \u2022 31\/10\/2025 CNseg e ABDIB debatem integra\u00e7\u00e3o entre seguros e infraestrutura na era da transi\u00e7\u00e3o clim\u00e1tica \u2022 31\/10\/2025 Com a proximidade da COP 30, Allianz anuncia mais dois especialistas internacionais na Casa do Seguro \u2022 29\/10\/2025 Anbima, CNseg e Febraban debatem o papel do sistema financeiro na transi\u00e7\u00e3o clim\u00e1tica global durante a COP30 \u2022 28\/10\/2025 Marsh McLennan na COP30: lideran\u00e7a global em resili\u00eancia clim\u00e1tica para um mundo em transforma\u00e7\u00e3o \u2022 28\/10\/2025 COP30 Amaz\u00f4nia debate resili\u00eancia clim\u00e1tica e solu\u00e7\u00f5es para adapta\u00e7\u00e3o \u00e0s mudan\u00e7as do clima \u2022 22\/10\/2025 Casa do Seguro ter\u00e1 emiss\u00e3o zero de carbono na COP30 \u2022 22\/10\/2025 Como as finan\u00e7as sustent\u00e1veis podem transformar o setor de seguros no Brasil? \u2022 17\/10\/2025<\/p>","protected":false},"author":7,"featured_media":8947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/posts\/8940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/comments?post=8940"}],"version-history":[{"count":0,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/posts\/8940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/media?parent=8940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/categories?post=8940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casadoseguro.org.br\/es\/wp-json\/wp\/v2\/tags?post=8940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}